Buy this Umbrella Gripper and Save Japan? (or maybe an air freshener?)

Not sure about this latest product to help Japan. (Tohoku, by the way, is the region impacted by the earthquake and tsunami.)

東北地方太平洋沖地震支援プロジェクト CHEER UP JAPAN エアーフレッシュナー サン OA-JPA-1-3

I appreciate the intent here, but for some reason, “cheer up” seems along the same lines as “buck up little camper!” A bit too casual for my taste. Am I overreacting?

Another thought. An Air Freshener to Cheer Japan up? Seems like a bad joke in the making.

東北地方太平洋沖地震支援プロジェクト CHEER UP JAPAN エアーフレッシュナー ハートレッド OA-JPA-1-2

東北地方太平洋沖地震支援プロジェクト CHEER UP JAPAN エアーフレッシュナー ジャパン OA-JPA-1-1

Also, what the heck is an umbrella gripper? My umbrella seems to work just fine without extra grippiness.

東北地方太平洋沖地震支援プロジェクト CHEER UP JAPAN アンブレラグリッパー レッド JPZ-1-01

東北地方太平洋沖地震支援プロジェクト CHEER UP JAPAN アンブレラグリッパー レッド JPZ-1-01

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