Not sure about this latest product to help Japan. (Tohoku, by the way, is the region impacted by the earthquake and tsunami.)
I appreciate the intent here, but for some reason, “cheer up” seems along the same lines as “buck up little camper!” A bit too casual for my taste. Am I overreacting?
Another thought. An Air Freshener to Cheer Japan up? Seems like a bad joke in the making.
Also, what the heck is an umbrella gripper? My umbrella seems to work just fine without extra grippiness.