There’s something to be said for going all the way in retail–really embracing whatever your particular niche is. That is certainly the case with Grimoire, a Tokyo store at the forefront of the Dolly-kei movement. “Dolly-kei…takes inspiration form antique (and slightly spooky) dolls and movies such as Narnia, Alice in Wonderland, and Harry Potter.” (via)
At Grimoire, “the used, vintage and antique clothing and the store’s own accessories line, which includes crucifixes, bags, and shoes, also come from…interest in picture books, European folk stores, and fantasy. The used clothes, which are sourced from the US, Austria, Germany, and the Czech Republic, are a playful mixture of bohemian, gypsy, eastern European costumes and fairy tales.” (via) I couldn’t pull off wearing these outfits, but I love how it looks when you put it all together.
